Eunha (Jung Eun-bi, born 1997) is a South Korean singer and a member of the K-pop girl group VIVIZ. Prior to this, she was a member of GFRIEND from 2015 to 2021. During her tenure with GFRIEND, Eunha’s image was closely associated with bright and youthful concepts, aligning with the group’s overall artistic direction at the time.
Following GFRIEND’s disbandment, Eunha, alongside SinB and Umji, redebuted as VIVIZ in early 2022 under BPM Entertainment. Since their redebut, Eunha’s fashion style has undergone a noticeable transformation. Her performance attire has become more modern and revealing, shifting away from the innocent concepts that previously defined her stage presence.
In July 2022, Eunha appeared on SBS MTV’s The Show wearing an outfit that sparked mixed reactions. Segments of the Korean public, online forums, and social media platforms such as Instagram and Hankyung (Korea Economic Daily) argued that the attire was overly provocative, marking a significant departure from the image she had established during her years with GFRIEND.
In October 2024, VIVIZ’s stylist faced scrutiny following the release of the second concept teaser (ZIG ver.) for the mini-album VOYAGE on October 22.
According to reports from K-pop news outlet Koreaboo, a post on the Nate Pann forum garnered over 70,000 views, reflecting opinions that the members’ outfits were too short and revealing. K-netizens commented that since moving to BPM Entertainment, the length of the group’s stage costumes has progressively shortened. Some fans expressed dissatisfaction and urged the agency to make adjustments.
Conversely, international fans on Reddit (r/VIVIZ/) and other platforms argued that the members of VIVIZ are adults—now in their late 20s with nearly a decade of industry experience—and should have autonomy over their performance attire. Some comments criticized the approach of Korean netizens, particularly the practice of editing photos to cover up the outfits, labeling it as a lack of respect for the artists’ autonomy.
In 2025, Eunha’s fashion-related activities have primarily centered on attending events such as the 2025 Spring/Summer Seoul Fashion Week and various music festivals. Her appearances at these events have been widely shared by fan communities on social media, receiving generally positive feedback without any significant controversies regarding her personal wardrobe.