Jisoo is a South Korean singer and actress, and a member of the girl group BLACKPINK under YG Entertainment. She has repeatedly expressed her strong attachment to BLACKPINK’s official fandom, BLINK. She once posted the message “I love Blink” on the platform X (Twitter) and continued to show her affection after her win on the music program Inkigayo in 2023.
In K-pop, a personal fandom is often considered an important factor for solo artists. Beyond symbolizing an independent identity, a personal fandom also serves as the main foundation for commercial activities, including album sales, concerts, merchandise, and endorsement deals.
Many K-pop artists have established personal fandoms alongside their group activities. Within BLACKPINK, members Jennie, Lisa, and Rosé each have their own fandoms. Similarly, artists from other groups such as G-Dragon (BIGBANG), Taeyeon (Girls’ Generation), and Baekhyun (EXO) have also maintained personal fandoms during their solo careers.
According to data released in 2023 by KOCCA (Korea Creative Content Agency), more than 80% of a solo artist’s revenue in South Korea comes from fandom-related activities, including albums, live performances, merchandise, and promotional partnerships.
Unlike the common practice in the K-pop industry, Jisoo did not announce or establish a personal fandom when she began her solo activities. Instead, she has continued to maintain her connection with the group’s shared fandom.
She has repeatedly emphasized her strong bond with BLACKPINK and BLINK. In interviews related to her solo work, she has stated that she never thought about working completely on her own, indicating her view that the group and its shared fandom are an important part of her career.
Some opinions suggest that this choice also aligns with the management direction of YG Entertainment, a company known for prioritizing group image and branding over clearly separating individual fandoms for each member.