TWICE’s style is a synergy of K-pop performance aesthetics and practical, real-world fashion trends. Their look can be generally categorized into three distinct style groups: sweet and feminine, edgy and powerful, and chic and elegant. This clear separation of style groups makes it easier for followers to select and apply the looks to their daily lives.
Sweet and Feminine Style

This style is often featured in the group’s music videos that embody an innocent concept. Key characteristics include:
- Attire: Lightly flared skirts, pleated tennis skirts paired with crop tops. The dominant color palette is pastel (light pink, mint green, cream). A thin cardigan or oversized blazer may be added for balance.
- Makeup: Light, minimal base, soft pink blush, brown eyeliner to create soft depth, and a light-colored glossy lip tint.
- Accessories: Hair bows or small hair clips to enhance the style’s identity.
Edgy, “Girl Crush” Style
TWICE incorporates this style for powerful stage concepts.
- Attire: Wide-leg pants paired with crop tops, high-heeled boots. The main colors are typically black, white, or gray. An oversized blazer or a bomber jacket adds structure.
- Makeup: Clear, straight eyebrows, bold eyeliner (wing or fox eye), and a deep matte lipstick (deep red, burgundy, brown).
- Accessories: Silver jewelry, layering necklaces, and large-frame sunglasses.

Chic and Elegant Style
This style group is commonly seen in events, magazine photoshoots, or high-fashion concepts.
- Attire: Long blazers paired with a pencil skirt or tailored shorts; minimalist bodycon dresses with refined details; pointed-toe high heels or ankle boots.
- Makeup: Smooth, dewy foundation, deep red or cool-toned lipstick, and a soft smokey eye with gold or champagne shimmer.
- Accessories: Thin pearl necklaces, minimalist earrings.
Creative Makeup Techniques

TWICE frequently utilizes innovative makeup techniques to create striking visual points. Three popular trends are:
- Graphic Eyeliner: Geometric or unconventional eyeliner lines.
- Neon Pop: Vibrant eyeshadow colors such as orange, neon pink, or mint green.
- Glitter Glam: The use of glitter on the eyelids or at the outer corners of the eyes.
The addition of bright-colored contact lenses is also used to create a distinctive gaze effect.
Practical Application
The elements above can be adjusted depending on the context. When adapting stage looks for daily wear, it is important to prioritize garments that are highly wearable, made of breathable materials, and feature colors appropriate for the environment. Mixing and matching elements from the different style groups allows for a diverse range of choices without needing to completely replicate the original image.
According to analyses by K-pop fashion sources (Vogue, Koreaboo, Cosmopolitan, Korea Science), TWICE’s style possesses a systematic quality regarding color palettes, silhouettes, and makeup techniques, enabling followers to easily recognize and recreate the looks at various levels, from basic to advanced.