K-pop sensation Momo of TWICE is turning up the heat this winter as the global ambassador for Onitsuka Tiger’s Fall/Winter 2024 “Yellow Collection”. The Japanese streetwear brand known for its sleek and sporty designs takes a sophisticated turn this season, and Momo’s captivating visuals perfectly embody the collection’s “Urban Winter” theme.
The Collaboration
The partnership between Momo and Onitsuka Tiger is a natural fit. As TWICE’s lead dancer, Momo has long favored the brand’s comfortable and stylish footwear for dance practice. Since her official appointment as global ambassador in 2022, their relationship has continued to flourish.
The Collection
The FW24 “Yellow Collection” showcases a more refined and understated side of Onitsuka Tiger. The collection features timeless, wearable pieces that effortlessly blend streetwear elements with classic tailoring. Think chunky DENTIGRE™ Puff Boots paired with sleek black trench coats or cozy turtleneck ensembles.
Momo’s Thoughts
Momo is clearly a fan of the new collection, stating, “This collection has a chic tone different from previous Onitsuka Tiger collections and I like it very much. The apparels fit well and the silhouette is amazing, especially the coat I’m wearing in the visual is my favourite and would love to wear daily.”
Get the Look
The Onitsuka Tiger Fall/Winter 2024 “Yellow Collection” launches in Japan this July 2024, with a global rollout to follow. In the meantime, you can explore the collection and campaign imagery on the Onitsuka Tiger website or social media channels. Don’t miss your chance to channel Momo’s urban winter chic this season!
