The K-Pop industry is not just about the dazzling lights of performance stages but also harbors many shocking stories. Among these, sexual provocation in K-Pop and scandals involving child exploitation have sparked intense debates in public discourse. Let’s take a look at 10 representative incidents to shed light on the darker side behind this glittering industry.
1. NewJeans and the Controversial Lyrics of “Cookie”
When NewJeans debuted with their song “Cookie,” the group quickly faced criticism due to lyrics that carried multiple meanings, leading many to associate them with sexual provocation. With an average age ranging from 14 to 18 years, fans questioned the ethical responsibilities of ADOR in shaping the group’s image.
2. Yuna (ITZY) – Inappropriate Performance Outfits
During a “Music Bank” performance in 2021, Yuna appeared in a daring and form-fitting outfit, sparking a wave of criticism from the online community. At just 17, fans believed that JYP Entertainment had failed to protect her image, instead exploiting her appearance to attract attention.
3. Tzuyu (TWICE) – Controversial Bubble Tea Advertisement
In 2015, Tzuyu participated in a bubble tea advertisement in Taiwan. The ad heavily focused on close-up shots of her body, provoking public outrage. This incident raised significant questions about JYP’s responsibility in controlling the content promoted for their young idols, reflecting the ongoing issue of child exploitation in K-Pop.
4. Hong Eunchae (LE SSERAFIM) – Suggestive Dance Moves in “Antifragile”
When performing “Antifragile,” Eunchae, only 15, had to execute moves deemed inappropriate for her age. Coupled with her short and tight performance outfit, this sparked intense controversy, forcing HYBE to publicly address the concerns raised by fans regarding K-Pop and sexualization issues.
5. Wonyoung (IVE) – Pressure to Mature Since Age 13
Wonyoung has faced image pressure since her participation in “Produce 48.” The sensual outfits and dance moves in performances like “La Vie en Rose” have often been criticized as excessive for a girl who was only 13 at the time, leading to substantial scrutiny of how her management company handles her image.
6. Leeseo (IVE) – Adultification in Photo Shoots
Leeseo, at just 16, appeared in a high-fashion photo shoot with outfits and poses that seemed overly mature for her age. Many criticized Starship Entertainment for not protecting her appropriate image, instead subjecting her to unnecessary pressure associated with sexual provocation in K-Pop.
7. T.O.P (BIGBANG) – Depression Due to Industry Pressure
In SBS’s “Healing Camp,” T.O.P revealed the heavy pressures from the public, forcing him to maintain a perfect image. This unrealistic expectation led to prolonged psychological struggles, contributing to his eventual depression—a reflection of the mental health issues prevalent in the K-Pop industry.
8. Lee Seung Gi – Exploitation and Abuse by Management
In 2022, Lee Seung Gi disclosed that he had not been compensated for any of his music over 18 years. This story not only highlights financial abuse but also serves as a testament to the power exploitation present in the entertainment industry.
9. Eunchae (LE SSERAFIM) – Controversial Outfit at MAMA 2022
At the MAMA 2022 awards, Eunchae wore a short dress while performing questionable dance moves. Fans immediately criticized HYBE for failing to consider her age when selecting her outfit and choreography, showcasing ongoing concerns about child exploitation in K-Pop.
10. Hyein (NewJeans) – Controversy on Vogue Korea
At just 14, Hyein appeared on Vogue Korea with adult-themed makeup and attire. Many international fans raised questions about whether ADOR genuinely prioritizes the healthy development of their artists in an industry rife with K-Pop and sexualization issues.
These scandals not only reflect the dark side of the K-Pop industry but also emphasize the importance of protecting young idols. There is a pressing need for real changes to ensure that the entertainment industry is no longer a place that exploits and harms the mental well-being of young individuals.
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