ITZY, JYP Entertainment’s renowned girl group, continues to assert its leading position in the K-Pop scene in 2024. With impressive milestones in 2023, from groundbreaking music releases to successful international tours, ITZY is not only a music icon but also a representative of the Korean cultural wave globally. Let’s explore the group’s growth through outstanding achievements and ambitious future plans.
1. Journey of Development and Outstanding Milestones (2023-2024)
The year 2023 marked a significant step forward in ITZY’s career. The group released the mini-album Kill My Doubt in July 2023, with the title track “CAKE” receiving great love from fans and critics.
Memorable milestones in 2023-2024:
- Successful album release: Kill My Doubt quickly climbed international charts like the Billboard 200 and the global Spotify charts.
- Global tour: ITZY held the Checkmate World Tour, which lasted from late 2022 and ended in 2023, attracting hundreds of thousands of fans in major cities like Los Angeles, Paris, and Tokyo.
- Awards: The group continued to win major awards such as “Best K-Pop” at the 2023 MTV Europe Music Awards.
Their tireless hard work and creativity have helped ITZY assert its position as one of the leading girl groups in the world.
2. Musical and Visual Development
In 2023, ITZY continued to expand its musical style with greater diversity and depth in its releases.
Music:
- Kill My Doubt carries a modern style, combining pop and EDM with a message of overcoming self-doubt. Songs like “CAKE” and “Bet On Me” have catchy melodies and inspiring lyrics.
- The members contribute creative ideas in music production, demonstrating maturity in their artistic abilities.
Fashion:
- ITZY makes a strong impression with a bold and diverse fashion style in music videos and performances.
- Members like Lia and Yeji appear in major fashion magazines, from Vogue Korea to Elle.
- The group not only stands out for its music but also asserts itself as a fashion icon and strong personality in the entertainment industry.
3. Global Impact and International Reception
ITZY continues to expand its influence beyond Korea, becoming a global K-Pop icon.
Outstanding international activities:
- The group participated in major music events like Lollapalooza in the US, attracting attention from international audiences.
- ITZY appeared on international television programs, including The Late Late Show with James Corden, to promote Kill My Doubt.
International fans:
- This surge in international popularity is evident in ITZY’s social media presence, with over 20 million followers across their Instagram accounts and millions of monthly streams on Spotify from fans worldwide.
- ITZY also enhances fan interaction through platforms like TikTok and YouTube, helping them maintain a close connection with the global fan community.
4. Future Plans
Entering 2024, ITZY continues to prepare for many big projects, promising to explode even further.
Expectations:
- New album: According to information from JYP Entertainment, the group is preparing for a full album to be released in the second half of 2024.
- Expanding international activities: ITZY can continue to participate in major music festivals and hold more concerts in the Americas and Europe.
- Brand collaborations: The group is currently the face of many major brands such as Maybelline and Louis Vuitton, and is expected to have more global advertising contracts.
Fans are eagerly awaiting bold new steps from the group this year.
ITZY is not only a prominent K-Pop group but also a representative of Korean culture globally. The achievements in 2023 and Lia’s comeback promise an even brighter future, with ITZY set to continue their rise in 2024.
